Website Management & Optimizations

Website Hosting

We analyze and assess your web hosting needs and then refer you to a trusted and qualified host for your website.

We have a firm belief that you should be in full control of your domain, email, and web hosting accounts. We help our clients go through the sign-up process, offering them money saving tips on any extras or upsells, and handle all the nerdy settings and controls to make your website stay in shipshape performance and health.

During our website audit we assess visitor traffic to ensure you are on a web host that can handle it and scale up as you grow. We also look for things like solid backup plans and tools, uptime performance, and ability to handle server side needs in a professional and timely manner. We select hosts that offer solid support and have a track record for great customer service. We also factor in what platform your new site will run on as there are several hosts that specialize in a particular content management system.

Recommended hosting

Website Management

After your website is setup we are still around and offer ongoing system updates, security checks, content updates, troubleshooting, as well as the addition of new pages, sections, and special features. For most of our clients, we typically become the webmaster for their business and interact as a team. Over the years we have developed a system for updates and checks that keep your site healthy and performing with excellence.

Backups

We setup additional backup measures for extra redundancy to ensure your website investment has multiple layers of protection.

Routine Updates

We perform important system updates on a private stage site first to ensure that everything works smoothly before updating your live production website that is accessible to the general public.

Quality Assurance

We develop key checks and scans in order to catch and fix bugs, quirks, and issues, we look under the hood to ensure we are fully aware of what is going on in and around your website at all times.

Security Checks

We employ a variety of security protocols, checks, scans, and log reviews in order to get ahead of any problems and maintain the highest level of security.

Search Engine Optimization (SEO)

The world of search engine marketing is rapidly changing.

As it evolves it is important to employ new strategies and techniques to fight for top ranking positions. Using solid SEO principles mixed with a unique blend of strategy, we build websites that are optimized to rank high in search engines and drive traffic to your website. If you have a site that looks amazing, but it can’t be found, your traffic and results are limited. When we build your website you receive the following SEO benefits:

  • Keyword Research
  • Competitive Research & Analysis
  • Simple URL Structure
  • SEO-Friendly Content
  • Engaging User Experience
  • Technical SEO

Conversion Rate Optimization (CRO)

We create websites that lead visitors through a short series of steps to accomplish specific goals.

  • We work with you to produce simple yet compelling content that is clear, direct, and answers people’s most important questions.
  • We help build trust in your website visitors through the use of testimonials, endorsements, case studies, stats, and more.
  • We design your site to be visually engaging and interesting through the proper use of colors, typography, and the right blend of creative media.
  • We strategically position and design your call to action statements and buttons so they are easy to find, hard to resist, and enjoyable to experience.

Analytics Review

We install Google Analytics tracking scripts on every website we build so that key metrics can be recorded and analyzed. This gives you the tools to check the performance of your website and make data-driven decisions for improvement and optimizations.

  • Monitor and check in on Real-Time analytics data
  • Learn more about your Audience, where they are located, how they interact on your website, and the underlying technology they use to access your website
  • Track your acquisition sources and see how much traffic is coming to your website from various marketing channels
  • Understand how your site content is performing, which pages are most popular, and uncover potential performance issues
  • Setup specific goals for your website and monitor conversions