As the organization has grown and evolved, it became very apparent that the old branding was no longer a good fit. It was time for something new and fresh. Something that better matched the DNA and vibe you can tangibly feel when you visit the church.
We would need to create a logo that could stand alone yet also a version with the words “For All Nations”, be versatile in a variety of applications, and that could help retire the old lime green look!
The project goal was to reach the city of Bloomington and the surrounding area with an energetic and modern brand that was reflective of the diverse community in the area. The new logo would need to offer a warm welcome while maintaining an energetic urban feel.