Success at a Glance
About The Client
Loren Wood Builders is a premier residential and commercial builder in south central Indiana. Known for custom homes, large remodels, and commercial projects, they are equally committed to quality craftsmanship and a strong workplace culture.
The Challenge
Loren Wood Builders had earned a strong reputation in south central Indiana, but their website wasn’t keeping pace. It looked dated, didn’t reflect their craftsmanship or culture, and made it difficult for prospective clients to understand the full range of services offered.
The site also struggled with navigation and SEO, leading to underqualified inquiries and putting search visibility at risk during a redesign. To continue growing, Loren Wood Builders needed a site that would attract the right clients with larger projects and reflect the professionalism of their brand.
Solution
We partnered with Loren Wood Builders to redesign their website from the ground up, focusing on clarity, organization, and usability. Services were reorganized so prospective clients could quickly understand what the company offers, while navigation was simplified to make browsing their portfolio and learning about the team effortless. A much-improved team page was also introduced to better showcase the people behind the work.
On the technical side, we moved the site away from an older, clunky page builder into modern backend tools, creating a platform that is both streamlined and scalable. Clear calls to action were placed throughout the site to encourage inquiries, and the design aesthetic was kept clean and professional. To safeguard visibility, we implemented comprehensive on-page SEO, ensuring a smooth transition without the ranking dip that often accompanies a redesign.
Results
The redesigned website immediately began delivering stronger results for Loren Wood Builders. Inquiries from prospective clients became more closely aligned with their ideal personas, focusing on custom homes, large remodels, and commercial projects, while underqualified leads noticeably decreased.
The SEO safeguards worked as planned, allowing the site to launch smoothly without the typical ranking dip and even improving visibility across their target region. Most importantly, the new website finally communicates the craftsmanship, culture, and values that define Loren Wood Builders, giving them a professional digital presence that matches the reputation they have earned in their community.