Client:

Crimson Crossing Apartments

Services Provided:

Branding and Logo Design
Website Design
Website Development

Website: https://crimsoncrossingapartments.com/

In Bloomington, Indiana's competitive rental market, Toohill Consulting was approached to help Crimson Crossing Apartments differentiate themselves through distinctive branding, website design, and video content. Through a collaborative process of conversations and iterations, the brand mark evolved into a powerful symbol of a crossroads, reflecting the pivotal decisions faced by their collegiate audience during this critical stage of life. This foundation informed the development of a visually engaging website that combines real and CGI-generated images, along with dynamic video content. The result is a striking design that not only captures attention but also drives prospective tenants to take action and submit rental inquiries.

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