old logo
new logo
Project Briefing
As City Church grew and evolved it became very clear that the old brand logo was no longer a good fit for the future of the organization.
It was time for something new and fresh. They needed something that better matched the DNA and vibe you can tangibly feel when you visit the church.
We needed to create a logo that could stand alone yet also a version with the words “For All Nations”, be versatile in a variety of applications, and that could help retire the old lime green colors!
Project Goal
The project goal was to reach the city of Bloomington and the surrounding area with an energetic and modern brand that was reflective of the diverse community in the area. The new logo would need to offer a warm welcome while maintaining an energetic urban feel.